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The web site indexinvestor.co.za has the following on the web site, "Greater rewards, lower costs." I noticed that the website also said " Welcome to The South African Index Investor." They also said " The South African Index Investor. My main objective is to educate and foster investment knowledge. A passive investment strategy does. Imply a passive attitude towards your investment plan. On the contrary, I support a policy of actively analysing trends in the macro-economic environment and investment markets. Why? What can you expect from this website? For those interested in a more theoretical ." The meta header had index investing as the first optimized keyword. This keyword is followed by passive investing, indexing, and passive investments which isn't as important as index investing. The other words indexinvestor.co.za used was investment strategies. index investments is included but might not be viewed by web crawlers.